We listen in order to go beyond stereotypes.

It’s those who use a new product, service, system, place, community, eventually come up with the new opportunities and efficient solutions.
This is why we believe that the first step towards the new ideas entails immersive listening to the people within the environment they interact in.

Listening means understanding the motivation, the expectations, behaviour and emotions of the others. We listen without judging, with respect and empathy, to make emerge whatever we need to build the experience of the people.
We help the international clients understand the mental, cultural, social models of the Italian target audience by providing guidelines and explanation of the phenomena.

Discover the services our Smart Experience Lab provides remotely for all the research activities.